The other day I noted a headline on Drudge (with no accompanying story at the time) about Google's new email service "reading" emails. So what's the real deal with Gmail? Are they going to be reading your mail and sending you spam? Should you be concerned about your email and privacy?
First off - everyone please remember - email is NOT private. It never has been and never will be! If you can all keep that in the forefront of your minds when creating and sending emails, you will have a much happier life. Unlike snail mail in the US - which is protected by laws of privacy, email has never enjoyed the same laws. Many people have found out - much to their discomfort - that email can and will be used against them (both legally and by the press).
So, I went to Google to find out what the deal was, what do they really plan on doing? A few words follow from the Gmail about page:
Google is committed to keeping unwanted messages out of your inbox. Gmail includes a sophisticated spam filter that we're continuing to improve. The Report Spam link in Gmail is a way for users to help with this effort. It removes spam from the inbox and sends valuable data to the Gmail team working on spam blocking.
Okay - so far so good - they have a spam filter. Most of these work pretty well at keeping the junk out. This also would mean they don't plan to sent their own junk mail as this would defeat the purpose of putting in a spam filter. (At this point I should say I haven't read their privacy legalese and since I have no plans to create a Google mailbox at the moment, I'm not going to go look for it)
So what's with the "reading" of the email? Well, it appears to apply to this:
There are no pop-ups or banner ads in Gmail. Gmail does include relevant text ads that are similar to the ads appearing on the right side of Google search results pages. The matching of ads to content is a completely automated process performed by computers using the same technology that powers the Google AdSense program. This technology already places targeted ads on thousands of sites across the web by quickly analyzing the content of pages and determining which ads are most relevant to them. No humans read your email to target the ads, and no email content or other personally identifiable information is ever provided to advertisers.
So Yahoo and Hotmail have banner ads - you have no choice in seeing those on the screen. There used to be software that could block these, I don't know if it's still around, but I would only find it worth the time and effort to install if it really did something great for me. At the moment I see no advantage. These services very likely have popup adds too - but I have a blocker and so never see things popping up.
It looks like all Google is doing is scanning the subject lines or the text of email and sticking text ads on the side bar of the window when you go to read your mail. Well, text ads (like you see in the Google search engine when you go to search) would certainly be far less annoying than those blinking, moving banner ads that I loathe so much. And lest anyone start screaming because they're scanning subject lines - any of the services can certainly do this with little time or effort invested. Go back to the top again and reread what I said about email not being private. It's not. And if you use a web based email service for which you pay nothing, you have to expect they will need to fund it in some way. Well, this is how it's funded - nothing in life being free, this is not a problem for me.
So, there you have it. Google is not going to be sending spam to your inbox or the inboxes of people who send you email. They are funding the service with text ads on the side. Pretty innocuous. However, if ads offend you, then you need to look into a different type of email service - one that you pay for. Just thought I'd clear that up.